BEHIND THE BRAND
SIREN THE BRAND (STB) emerged from my deep desire to embrace boldness, celebrate women’s strength, and highlight individuality. At its core, STB is about pushing boundaries and redefining what it means to create in the world of fashion. I founded this brand during the challenging years of the 2020-2021 COVID-19 pandemic—a time when I faced uncertainty, professional stagnation, and a sense of being off track. I seized the opportunity to explore my passion for design, testing my creativity and learning what I was truly capable of. Through trial and error, I uncovered more about myself, my vision, and purpose.
Fashion has always been my greatest love. It is a vessel for storytelling—a way to express emotions, ideas, and identities through design, structure, and positioning. With Siren The Brand, I combine this passion with my interests in philosophy, religion, mythology, ecology, and art history, creating dreamscapes where the boundaries between the physical, metaphysical, mythological, and supernatural dissolve.
The name “Siren” draws its inspiration from mythology. In Greek mythology, sirens are bold and captivating figures, desired for their allure and powerful voices. To me, sirens symbolize confidence, strength, and the ability to command attention without losing one’s authenticity. Mythology holds a timeless beauty and resonance, offering rich symbolism that inspires my designs. It provides a lens through which we can explore identity and power, making it an ideal foundation for creating meaningful and transformative work in the fashion industry.
Siren The Brand is an independent, woman-owned venture driven by a commitment to crafting high-quality, thoughtful, and innovative designs that last. Every collection is carefully conceptualized to break barriers and reimagine the impossible. We take pride in creating products that are bold, confident, and cutting-edge, embodying the spirit of risk-taking and authenticity that defines a true “Siren.” A Siren, in our world, is an individual who effortlessly draws attention through their voice, presence, and unapologetic self-expression. It is about owning who you are and standing tall in your identity.
Our production process is as intentional as our designs. Did you know that 85% of all textiles end up in landfills each year? At Siren, we're committed to changing that by ensuring attention to detail and superior craftsmanship. Each piece is handmade by our dedicated production houses in Los Angeles and New York. With every season, we deliver new collections that marry storytelling with functionality, producing timeless pieces that resonate with our audience.
At STB, we aim to create more than just clothing; we aim to inspire confidence, boldness, and a reimagined narrative for modern fashion. We are here to challenge conventions, celebrate individuality, and make the impossible a reality.
Siren The Brand—where fashion meets philosophy, mythology, and artistry.
Fashion has always been my greatest love. It is a vessel for storytelling—a way to express emotions, ideas, and identities through design, structure, and positioning. With Siren The Brand, I combine this passion with my interests in philosophy, religion, mythology, ecology, and art history, creating dreamscapes where the boundaries between the physical, metaphysical, mythological, and supernatural dissolve.
The name “Siren” draws its inspiration from mythology. In Greek mythology, sirens are bold and captivating figures, desired for their allure and powerful voices. To me, sirens symbolize confidence, strength, and the ability to command attention without losing one’s authenticity. Mythology holds a timeless beauty and resonance, offering rich symbolism that inspires my designs. It provides a lens through which we can explore identity and power, making it an ideal foundation for creating meaningful and transformative work in the fashion industry.
Siren The Brand is an independent, woman-owned venture driven by a commitment to crafting high-quality, thoughtful, and innovative designs that last. Every collection is carefully conceptualized to break barriers and reimagine the impossible. We take pride in creating products that are bold, confident, and cutting-edge, embodying the spirit of risk-taking and authenticity that defines a true “Siren.” A Siren, in our world, is an individual who effortlessly draws attention through their voice, presence, and unapologetic self-expression. It is about owning who you are and standing tall in your identity.
Our production process is as intentional as our designs. Did you know that 85% of all textiles end up in landfills each year? At Siren, we're committed to changing that by ensuring attention to detail and superior craftsmanship. Each piece is handmade by our dedicated production houses in Los Angeles and New York. With every season, we deliver new collections that marry storytelling with functionality, producing timeless pieces that resonate with our audience.
At STB, we aim to create more than just clothing; we aim to inspire confidence, boldness, and a reimagined narrative for modern fashion. We are here to challenge conventions, celebrate individuality, and make the impossible a reality.
Siren The Brand—where fashion meets philosophy, mythology, and artistry.
Founder, Makayla Kennedy